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Obsessed by Panini, he bought the company, took its £15m cash reserves and brought it to its knees within a further four years. These developments and many more form the dramatic core of a documentary on ITV4 later this month, which draws on Lansdowne’s book about the company, Stuck on You, which was published two years ago. Both film and book relate how Italian brothers Benito and Giuseppe Panini started out in business with a newsstand at Modena in northern Italy, branched out into newspaper distribution and stumbled on a sticker craze in 1960 by unexpectedly managing to shift three million packets of two stickers, depicting flowers and plants. Landsdowne still collects albums every year and season and has written a book on the subject They moved into Italian football stickers a year later, then hit upon the idea of an accompanying album for the 1970 World Cup. but it was not until a relaxation in European trading laws that a full offensive was launched on the UK market. A British company, FKS, was trying something similar at the time but most of its albums involved the fiddly process of gluing stickers in and Panini immediately blew them away. Their quality was superior but the firm also tied up countless distribution deals to ensure that its albums and stickers were everywhere for Euro Football 77 — its first title here. It helped that Shoot! magazine saw the opportunity. Its own sales soared to 600,000 when it gave away a free album and one 30p packet of six stickers of the 1977 album.
For the original version including any supplementary images or video, visit http://www.dailymail.co.uk/sport/football/article-5059763/The-story-football-stickers-took-world.htmlสติ๊กเกอร์ไดคัท ตารางเมตรละ รับผลิตโฆษณา รับลงโฆษณาออนไลน์ พิมพ์สติ๊กเกอร์ ไดคัท รับพิมพ์สติ๊กเกอร์ ไม่มีขั้นต่ํา